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The coalition face of Indian elections
By Indrajit Basu

KOLKATA - The most distinguishing feature of India's 2004 general elections that sets it apart from all other previous elections is perhaps the fact that all of the major political parties have accepted that the days of fighting as a singular party are gone. The April/May elections, therefore, which will choose the 14th Lok Sabha - or parliament - since India adopted its constitution and became a republic in 1951, are turning out to be more of a battle of alliances than anything else.

The ruling Bharatiya Janata Party (BJP), for instance, already has 15 political partners which make up the National Democratic Alliance (NDA) and the party is yet seeking more alliances with minor regional parties in the states of Uttar Pradesh, Haryana and Assam. Meanwhile, the opposition Congress party has six political partners at present and is so keen for more that it had, until now, refrained from declaring its leader Sonia Gandhi as the prime ministerial candidate should it win the elections.

The BJP was forced to adopt the coalition concept after the 1996 elections when present Prime Minister Atal Bihari Vajpayee failed to prove his party's majority in parliament and had to give up the claim to form the government, despite making a desperate 13-day attempt. But even after the BJP ultimately scrambled back to win a majority in the next election by forming the NDA, which sort of reinforced the fact that no single party could command a majority in parliament any more, Congress continued to believe that it could stretch its glory as the most powerful singular political party; a status that it had enjoyed for years following India's independence in 1947 from the British rule.

However, this time around, Congress seems to have finally jettisoned its dearly held belief that it could defeat the BJP-led alliance on its own. This is evident from the game plan that features topmost in its election strategy, which is "to dislodge the NDA at all cost even if the party's interest have to take a back seat in coalition politics in various states".

Nonetheless, the concept of coalition politics is not new in India. It was considered one of the best strategies to take on the Congress party that managed to govern the country for most of the past 50 years. Famous political leaders from diverse political factions like Chakravarty Rajagopalchari, Ram Manohar Lohia, Vajpayee, and professor Humayun Kabir believed way back in the mid-1960s that forming coalition alliances was the only way to unseat "the Congress rule".

But despite various opposition parties' dire need to form coalitions, all initial ventures were rank failures. For instance, the coalition governments in the Indian states of Uttar Pradesh, Madhya Pradesh and Bihar that were formed in the past had few objectives and little unity or leadership; most of the partners were too busy back-biting each other, which eventually led to their downfall.

A similar trend was seen at the federal level in 1979 when India was ruled by the Janata Party, and, in 1997-98 during the Deve Gowda and I K Gujaral "rule". According to political expert Swapan Dasgupta, "There were so many claimants to the leadership's post that eventually, managing a coalition turned out to be impossible."

The coalition concept's first encounter with success came when the Communist Party of India - Marxist (CPI-M) demonstrated later in the states of West Bengal and Kerala that a coalition can work if just one party in the coalition is allowed to play the dominant role. But perhaps the primary reason that has made the coalition concept acceptable and sustainable in India, say experts, is a BJP-formulated ideology which says "governance has nothing to do with coalition partners' philosophies".

"It is this awareness that has increased the effectiveness of coalition," says Dasgupta. "Today, for instance, the CPI-M [the main component of the Left Front government in West Bengal] is increasingly distancing itself from its Marxist ideologies and BJP has pushed Hindutva [a nationalist ideology] aside." Which is why perhaps, adds Dasgupta, both the CPI-M and the BJP are way ahead of their partners and competitors in terms of control over their administrations.

The coalition concept is now inevitable, say experts. According to them, coalitions in Indian politics are unavoidable because social, economic and political order in the country has changed beyond recognition in the past 50 years. Coalitions will remain because the Indian polity does not hesitate any more to exercise its franchise. Coalitions will thrive because India now knows that extracting good governance is important for the self-interest of all sections of its society.

Yet another crucial difference between the 2004 elections and the previous ones is technology: from short message services (SMS) to hi-tech gadgets like MP3 players and voice recording machines, this election is indeed being fought in the digital age where the BJP obviously, as well as many in the opposition, are using information technology (IT) in innumerable ways. As a contrast, although India as a country was already extremely IT-savvy in the previous election of 1999, the use of technology by political parties was limited to just three TV channels that were used to unleash their propaganda.

But today in the back offices of both BJP and Congress, numerous powerful computers can be heard whirring throughout the day, analyzing elaborate data to target messages to specific groups based on caste, age, income and profession, as well as their voting pattern in previous elections.

Even West Bengal's Left Front government, a state government that had vehemently opposed the introduction of computers in basic areas such as banking and English in primary state-funded schools, has been touched by the change, turning computer-savvy when it comes to election campaigning. The Left Front has designed a campaign that makes liberal use of tools like computers and televisions and has prepared videocassettes and clippings that will be telecast by cable television networks as paid advertisements. Mobile video vans too have been hired, which will go to remote areas of the state, set up huge screens and conduct video shows. "Ten to 15 years from now, there will be no takers for people shouting slogans on the streets seeking votes or holding public meetings. They will sit back at home and look at the television screen to understand what the candidate has to say," said Debaprosad Ghosh, campaign-in-charge of the Left Front.

And, for the first time ever, election 2004 will be almost completely based on electronic voting machines (EVM). It is believed that even the Unites States still does not use EVMs as widely as India will in the upcoming election.

Other innovative strategies, too, are in use. SMS is what both Congress and BJP are reportedly planning to use for reminding the electorate on the day of voting. Several million SMS messages are being planned. And already, anyone can listen to recorded messages of Vajpayee at a widely publicized phone number.

The Congress has set up a website that acts like a war room to coordinate the electioneering and even a website to denounce the campaign of the ruling party. The BJP website, too, is getting spruced up considerably for election-2004.

If this weren't enough, some of the brightest industry professionals like investment bankers, IT consultants, consulting company partners and academicians from top universities in the US and Europe have reportedly taken leave from their organizations - all to help out their favorite party's poll machinery.

(Copyright 2004 Asia Times Online Ltd. All rights reserved. Please contact content@atimes.com for information on our sales and syndication policies.)


Apr 10, 2004




Indian elections: The high-tech way (Apr 8, '04)

The young Turks of Indian politics (Apr 2, '04)

Who will be India's next prime minister?  (Mar 12, '04)

 

     
         
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