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    South Asia
     May 24, 2006
Moment of truth for Mittal
By Siddharth Srivastava

NEW DELHI - As a young man, Lakshmi Mittal, now chairman of Mittal Steel Co, must have been a difficult suitor to fend off. He refuses to give up. His quest to create the biggest steel conglomerate in the world took a new turn last week when he considerably hiked his takeover bid for competitor Arcelor SA of Luxembourg, the world's second-largest steelmaker, after the first offer was rejected.

Mittal Steel's new cash-and-equity offer has an overall value of US$33 billion, up 34% from its original bid per share and a premium of about 7% to Arcelor's market value on Monday. The offer, which will be open until July, was further sweetened when Mittal offered to drop a key family-control clause: Mittal Steel is predominantly (88%) family-held, but has offered to dilute the



family interest in the merged company to 45%. In January, Arcelor SA rejected a $22 billion hostile and unsolicited bid by Mittal Steel, the biggest steel company in the world.

A few analysts see some signs of thawing at Arcelor, which initially rejected the revised offer, though this could be just futile prediction. "The board of directors expressed its wish to examine Mittal Steel's business plan ... to be able to assess the industrial merits as well as the value of the Mittal Steel shares offered in exchange," Arcelor chairman Joseph Kinsch told reporters.

However, Arcelor provided no indication about the board's thinking. "The board of directors also reiterated the management board's mandate to present it with all options, which are in the interests of all stakeholders," Kinsch said.

After the rejection of the earlier offer, Arcelor said it "was greatly lacking in terms of valuation and particularly inadequate as regards corporate governance". Indeed, if Mittal is tough, he is up against the equally difficult Guy Dolle, Arcelor's chief executive, who has been at the forefront of spurning Mittal. After the Mittal bid, Dolle said Arcelor had better growth prospects as a stand-alone company because it was expanding outside Europe into lower-cost nations such as Brazil. Dolle has plans to increase Arcelor profit by at least 24% over the next three years. He has almost doubled the company's dividend, and Arcelor bought Canada's Dofasco for $4.8 billion, providing it a 10% slice of the North American market supplying steel to auto makers such as Ford and Toyota.

Georges Ugeux, a former managing director of the New York Stock Exchange, said in a Bloomberg interview: "Mr Dolle is as stubborn as Lakshmi Mittal. He's going to be nasty, but I don't see how Mittal will withdraw his bid."

However, the Arcelor pursuit is much more than just a personality clash. If Mittal Steel were to take over Arcelor, the deal would create a giant that would produce three and a half times as much steel as its closest rival. Mittal-Arcelor would control more than 10% of the world's steel production (more than 100 million tonnes and $70 billion annual sales), with 320,000 workers in four continents, of whom 32,000 are in France and Luxembourg, and three times the size of the biggest rivals together, Nippon Steel and JFE of Japan and South Korea's Posco.

In 2004, Mittal became the world's largest steelmaker, overtaking Arcelor with the acquisition of American Wilbur Ross's International Steel Group, which enabled the Mittal Steel Co to straddle four continents and 14 countries, with an annual production capacity of 70 million tonnes.

Arcelor has a strong presence in Western Europe, while Mittal is in 16 countries in Eastern Europe, North America, South Africa and Asia. The merger would thus give the combine a hold over a much larger span. Mittal's aim is to be able to compete and control prices better, with demand for steel likely to be driven by India and China over the next decade.

In an interview with a French newspaper published on Monday, Mittal expressed confidence that he would succeed in taking over Arcelor. "I am convinced that, given the attractive nature of our revised offer, we will obtain more than 50% of the shares," he told La Tribune.

There were also signs that some shareholders were being won over: Francois de Rambuteau, who manages Arcelor shares at Cholet-Dupont Gestion SA in Paris, told Bloomberg on Tuesday, "We are definitely seduced by this new offer ... It was clear to everybody that the earlier offer was insufficient. All depends now on the performance of Mittal shares."

Since January, Mittal has been doggedly reassuring the governments of France, Luxembourg (biggest shareholder with 5.6%), Spain and Belgium (which holds 2.4%), launching his bid only after doing so. Detailed documents will be circulated for clearance by financial regulators in these countries within two weeks. According to reports on Tuesday morning, the Spanish stock-market regulator has cleared the offer.

Most observers seemed to agree that the new offer improved the chances of the bid going through, although the size of the increase raised some eyebrows. The Independent said: "The increase in the value of the offer is so striking, it almost smacks of desperation; it hints that Mittal doesn't just want this deal, he needs it."

And Jutta Rosenbaum, a Commerzbank analyst, told the Financial Times: "When you look at the higher offer by Mittal and the concessions it is proposing on corporate governance, I think the new offer is positive. However, I would not be surprised if Arcelor continued to say the bid was insufficient."

At the heart of the tussle are nationalist sensitivities (on both sides) and deep philosophical issues about cross-border competition. Last week, the European Union's ambassador to India, Francisco Da Camara Gomes, said in New Delhi that Mittal's bid would be decided on business grounds. "Let me assure you that [the] issue of nationality will not have any relevance in this context and only business and competition considerations will be studied," he said.

However, European nations differ. The Luxembourg government has said it will be guided by industrial interests and employment considerations, not the financial aspects, a view repeated by Belgium, which has said no decision would be made until late June.

Employment is a sensitive subject because the global steel workforce has declined by about 30% every decade since the 1970s, because of increasing consolidation and automation, with opponents of Mittal alleging that the company would lay off 45,000 workers in Europe.

Media reports have suggested that Arcelor was seeking a "white knight" to rescue it from Mittal. Possible candidates include Russian tycoon Vladimir Lisin and Russia's Magnitogorsk Iron and Steel Works (MMK). Analysts have said Arcelor's willingness to study the Mittal deal is to allow time to work out alternatives.

Colette Neuville, head of ADAM (Association de Defense des Actionnaires Minoritaires), an influential French minority shareholders group that says it speaks for 5% of Arcelor shareholders, told Reuters recently that "investors fear that there will be a deal in Russia, and that the rumors [of a white knight] are true." Neuville said Arcelor shareholders should be able to vote on a rights issue for a white knight, if one were proposed, at the company's June 21 meeting, where Arcelor's planned 5 billion euro ($6.42 billion) share buyback will be voted on. Mittal has said that a Russian purchase would not be in the interest of shareholders.

There are miles yet to go in this saga, but the message from Mittal is clear: he is willing to go the extra mile to court Arcelor. It is now for the shareholders to decide.

Siddharth Srivastava is a New Delhi-based journalist.

(Copyright 2006 Asia Times Online Ltd. All rights reserved. Please contact us about sales, syndication and republishing .)


Mittal pushes on despite opposition (Apr 5, '06)

Mittal grimly hangs on in Arcelor bid (Mar 4, '06)

Grandmaster Mittal eyeing China (Feb 9, '06)

Mittal steeled for another foray on Arcelor (Feb 1, '06)

More mergers seen in steel industry (Dec 23, '05)

Indian tycoon world's largest steelmaker (Oct 28, '04)

The making of an Indian steel king (Mar 19, '04)

 
 



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