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    South Asia
     Nov 1, 2007
The rich get richer
By Indrajit Basu

KOLKATA - It is difficult to imagine that a country that is still far, far away from becoming what the world considers an industrialized nation; a country that is still full of vast slums, poverty-stricken villages and a crumbling infrastructure; let alone problems of corruption, pollution, religious violence and child labor, could produce the richest man in world after just 15 years of economic liberalization.

Yet, as India's benchmark stock index, the Sensex, shattered the



psychological 20,000-point barrier on Monday, the head of one of India's most high-profile industrial groups, Reliance Group, emerged as the richest man in the world.

Mukesh Ambani, 50, chairman of the oil, textiles and chemicals giant Reliance, is now ahead of American software czar Bill Gates and US investment guru Warren Buffett, as well as Mexican business tycoon Carlos Slim Helu, after the combined value of his stakes in his three group companies, Reliance Industries Ltd, Reliance Petroleum Ltd and Reliance Industrial Infrastructure Ltd, rose to US$63.2 billion.

His wealth includes $53.3 billion from Reliance Industries (a 50.98% stake), $9.4 billion from Reliance Petroleum (37.5%) and $532 million from Reliance Industrial Infrastructure 46.23%).

The net worth of Gates and Helu is estimated to be slightly lower, at about $62.29 billion each, with Warren Buffett, previously the third-richest in the world, dropping one position with a net worth of about $56 billion.

The only other Indian businessman - although he now holds a British passport - who is in Ambani's wealth league is London-based Lakshmi N Mittal, head of Arcelor Mittal, whose 44.8% in the world's largest steel producer is worth $52 billion.

Ambani's rise is perhaps one of the most conspicuous examples of India's economic prosperity and its unprecedented stock market boom. Ambani, a chemical engineer who quit his studies at Stanford University in the US in 1981 to join Reliance Industries, the flagship company founded by his father, the legendary Dhirubhai Ambani. According to Gita Piramal, corporate chronicler and editor of Smart Manager magazine, Ambani is "a manager with the rare ability of being able to think both wide and deep, to see both the big picture and keep track of the minuscule details in which lie profits".

When he took over the Reliance Group in July 2002 following the death of his father, Reliance's strategy of backward and forward vertical integration as chalked out by his father had almost run its course. Ambani realized that "to remain competitive in the global arena", Reliance Industries would have to further "leverage economies of scale to reduce costs".

Thus he initiated a fresh course of backward integration that went deeper, from textiles and polyester fibers to petrochemicals and oil. During this process, Ambani led the creation of 51 new, world-class manufacturing facilities involving diverse technologies that raised Reliance's manufacturing capacities many times.

Simultaneously, he embarked on an acquisition spree to consolidate Reliance's position in the petrochemical industry. He started by acquiring ailing local petrochemicals company IPCL Ltd in 2002, followed by a similar company, Nocil, in 2004. Within months of these two takeovers, Ambani claimed that he was able to turn around these companies "impressively" through growth caused by "geographical expansion, market consolidation, acquisitions and green-field investments".

The world's largest petroleum refinery now being built, Reliance Petrochemicals Ltd, under construction in Jamnagar, Gujarat state, is his brainchild, as is Reliance Infocomm, one of the largest mobile phone operators in the country. (After a split in the Reliance empire, he had to give up control of this company to his brother, Anil Ambani.)

Ambani is now entering the retail sector in a big way with the establishment of giant "Wal-Mart-like" retail stores all over the country. Recently he forayed into special economic zones (a project created by the government to promote exports) involving investment of millions of dollars. Currently, he is also steering Reliance's initiatives on a world scale into offshore, deep-water oil and gas exploration and production. His petroleum retail network in India involves 5,800 outlets and he started a research-led life sciences program covering medical, plant and industrial biotechnology.

But the one big factor in Ambani's phenomenal rise to the richest man in the world is the stupendous rise in Indian stock values, fueled by over $17 billion of foreign institutional money this year. In the past three years, India's main stock index, the Sensex, has more than tripled, aided by India's economy that is in the throes of a three-year boom.

According to a case study undertaken by Smart Manager on Ambani's management style, although his father followed a highly visible and high-profile existence, Mukesh Ambani's leadership style is not that of an attention-seeker. To many he is shy, almost a recluse, a strict vegetarian who abstains from drinking alcohol.

"India does not need a tie-wearing, golf-playing leader," he said recently in comments on his management style. "You don't need leaders who say we will motivate you, but leaders - and by leaders I am not talking of chief executive officers but leaders at all levels - who can drive your company as strong knowledge-based achievers."

Ambani has generated his share of controversies. Three years ago he was embroiled in a high-profile feud with his brother Anil that saw a vertical division of the group's assets, and a long period of uncertainty regarding the future of the Reliance Group as a whole. Last year he drew a fair amount of criticism from local social organizations for building an extravagant 27-storey family home - that reportedly includes six floors for parking the family's 168 imported cars - over the site of a former Mumbai orphanage. He has a wife, Nita, and three children.

Still, he has managed to come out unscathed because, he says, of his single-minded focus on pursuing growth and consolidation. "Over the years, Reliance has developed the main competency of building businesses from scratch, of building businesses which it did not know anything about ... the way we do it is really grow, consolidate, put a separate team to again grow and the cycle continues," he said in an interview.

Small wonder then that some like Shobhaa De, a bestselling novelist and cultural observer, considers that "he's pretty much running India".

"Policy decisions [that Ambani makes and] the direction India is taking [could fulfill] his ambition to be the most powerful man in the region," she said.

Indrajit Basu is a Kolkata-based journalist.

(Copyright 2007 Asia Times Online Ltd. All rights reserved. Please contact us about sales, syndication and republishing.)


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