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    Southeast Asia
     Apr 25, 2012




Page 1 of 2
European firms face Myanmar catch-up
By Chris Stewart

The European Union on Monday suspended most sanctions against Myanmar, paving the way for a surge of overseas investment in one of the world's poorest yet most resource-rich countries. Western businesses are seen as beneficiaries of the end to sanctions, yet Asian, notably Chinese, interests may be the biggest gainers. The United States has yet to ease most of its sanctions.

The EU decision, which removes sanctions targeting more than 800 companies and nearly 500 people, is in response to a rash of reforms by President Thein Sein that have given the former general credence as a reformer since he took office in March 2011, rather than a puppet of generals of the former military regime.

China is already Myanmar's biggest investor, having poured nearly US$14 billion into the country so far, from $1 billion in 2008 and

 

amounting to 35% of total investments from more than 30 countries, according to government statistics. Most of the investments involve hydropower energy, oil and gas and mining, with the latest $4 billion being made in the power energy sector. [1]

That still leaves plenty of scope for Western companies willing to risk their money in a country where investment law has been little changed in 24 years, per capita income at $715 a year is half that of neighboring Bangladesh and the lowest in Southeast Asia, and three-quarters of the 48 million mostly rural population lack electricity. [2] (The government announced nationwide rolling blackouts on April 2, the day after a landslide by-election victories for pro-democracy leader Aung San Suu Kyi and 42 other members of her National League for Democracy.)

Even so, Western newcomers will face stiff competition from Chinese and other Asian interests. While British Prime Minister David Cameron was obliged to describe 10 business leaders accompanying him to Myanmar this month as "tourists", Thein Sein could openly drum up investment this past weekend when he attended a summit in Tokyo with leaders of Japan, Thailand, Cambodia, Vietnam and Laos.

"We hope that Japan's famous and successful firms ... will support us" to help shrink the economic gap between the area's rich and less well-developed nations, he told a luncheon organized by the Keidanren, Japan's biggest business lobby.

United States companies still have to hold back before diving into the fray, although the dire strait of Myanmar's infrastructure should mean rich pickings for the likes of Caterpillar, the world’s largest construction and mining-equipment maker, when Washington removes its own restraints. Caterpillar authorized dealer Myanmar Tractors Ltd, a unit of its Nepalese dealer, has already grown from a seven-employee start-up in 1995 to a staff of 350. Businessmen affiliated with Caterpillar have met government officials to discuss sales of engines and other heavy machinery, according to the state newspaper, New Light of Myanmar. [3]

Still, Caterpillar and European counterparts will have their work cut out to catch up with leading Chinese construction equipment makers such as Sany Heavy Industry, Chansha Zoomlion and others whose broad range of products will be in heavy demand when holes have to be dug and the concrete starts to pour for the airports, roads, factories and hotels that will sprout up in a sanctions-free Myanmar. They also have ready expertise close to hand to train operators and patch up machinery.

Sany, owned by Liang Wengen, in 2011 rated China's richest man at an estimated $11 billion, last year won $20 million worth of equipment orders in one deal alone from Myanmar's largest conglomerate, Asia World, and China Harbor Engineering, for use in building the international airport at Myanmar's new capital, Naypyidaw. [4] Asia World's boss, Stephen Law (aka Tun Myint Naing) is among those who were subject to EU sanctions.

Zoomlion, which claims to be China’s biggest cranemaker, stepped up its presence in Myanmar last November with the launch of a range of its products in Yangon. The two companies are well placed to meet any new demand - between them they accounted for about half of market value of China's concrete machinery industry - alone worth $17 billion - trailed by Xuzhou Construction Machinery Group (XCMG), and Shantui Construction Machinery, according to ChinaCrane.net.

Recent purchases by the Chinese companies will limit competition from potential European outfits who might have eyed a stake in Myanmar's revival. XCMG this month agreed to buy a major stake in Schwing, Germany's second-largest concrete pump maker. Once XCMG's acquisition of Schwing is completed, the three largest concrete pump manufacturers in Europe will have all been acquired by Chinese companies, China Daily reported.

In January, Sany paid $475 million for Putzmeister Holding, said in the industry to be the world-leader in specialist concrete pumps, in the largest Chinese-German deal to date. Sany this year has also set up a $143 million venture with Austria's Palfinger AG, the world’s biggest maker of truck-mounted cranes, while Zoomlion is already taking advantage of its 2008 purchase of Italy's CIFA, Europe's second-largest formwork and concrete handling specialist.

Chinese firms are also ahead of the game in mining in Myanmar. While the likes of Canada's Ivanhoe Mines have left the country - it has said it pulled out of its 50% interest in the S&K mine at the Monywa Copper project about 100 kilometers west of Mandalay early in 2007 - China North Industries Corp, or Norinco, said in 2010 it would spend just short of $1 billion to develop the deposit, The Myanmar Times reported. Last August, Norinco International Corp said it had a $700 million contract to supply purchasing and construction services to the same project. [5]

North of Mandalay, China Nonferrous Metal Mining Co and Taiyuan Iron and Steel (Group), China's largest stainless steel producer, are developing the Tagaung Taung nickel mine. The $800 million-plus mine, the biggest cooperative mining project with China, started operations last April. Delays to the project since 2004 have seen Myanmar increase its share from 25% to 50% by 2008, even as costs increased from $600 million. [6]

Plenty more resources are awaiting exploitation, but Chinese outfits have gained much experience over the years in what is required to make a competitive bid with Myanmar generals and other local interests.

Away from the heavy lifting, Chinese companies look strong enough to see off foreign challenges. Fridges, air-conditioners and microwaves are still a relative rarity in Myanmar and the country looks an open market for China-based whites-goods maker Haier, founded as recently as 1984 and now claiming to be the world’s No 1 consumer appliance brand.

Continued 1 2  


Myanmar gains at risk (Apr 20, '12)

UK cozies up in Myanmar
(Apr 17, '12)

Fears over floating currency (Apr 6, '12)


1.
A real test for North Korea-China relations

2. US wades into China-Philippine standoff

3. US, Turkey and Iraqi Kurds join hands

4. US plays a bit part in Pyongyang's parade

5. India's Agni V sends strong nuclear signal

6. Kony who?

7. Water and will in short supply in China

8. Bangladesh gets boost from China investment

9. Turkey: The odd man in

10. Word order

(24 hours to 11:59pm ET, Apr 23, 2012)

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