Media Kit Non-Pro

 
How to advertise
Tips
Terms explained


The Internet allows the cost of an ad to be determined by CPM - cost per thousand impressions - rather than by the time the ad runs. That means better value for money for the advertiser, because your ad is guaranteed to be seen a specific number of times.

It also means you can aim your ad more sharply at the specific readers you want to reach. You don’t necessarily want your ad to be on Front Page, despite the fact that this is the most popular page on the website; it may be that you want to be seen particularly by Japanese readers, or by readers doing business with Japan, and that means our Japan page is more important for you than Front Page. Your impressions will not be used up as rapidly as with an ad on Front Page, and you won’t be seen by readers with no interest in Japan.

It’s possible to focus an ad even more sharply: if, for example, you’re advertising an auto-part export business, an ad within the Automotive category of our Business in Brief page will be seen only by readers with an interest in the industry. Your ad will run for much longer than one on Front Page, but that doesn’t matter as you’re not paying for a time period.

For details on the popularity of our various pages, please go to

 

 

(Please click on the highlighted words for explanations of the terms.)

 
Decide whether you want to target readers in specific countries or regions, and select the relevant index page/s. Your ad will appear in the same position on the full-text pages (articles) that are homed on the index page, unless you specify otherwise. Or you may specify particular full-text pages that are updated each working day, eg, Forex Commentary, Asian Markets Report or Business in Brief. Please see “Tips” for help in selecting the pages that will give you best value for money.

Decide what type of ad you would like. The size of the ad (measured in pixels) determines the rate. Let us know if you’d like us to design an ad for you.

For all page and ad options, please go to  

Next, decide how many impressions you want for your ad. This will determine the final cost. Asia Times Online’s advertising rates are based on CPM - cost per thousand impressions. The rates are the same for all pages.

For full details on rates, please go to  

Finally, contact us and tell us what we can do for you.

Index page: A page containing summaries that link to articles on full-text pages.

Full-text page: Every article is on a full-text page that has a unique, permanent url that is indexed by search engines like Google. An ad on such a full-text page will remain there for as long as the page exists in cyberspace, ie, in perpetuity. Other full-text pages are updated each working day: these include Forex Commentary, Asian Markets Report and Business in Brief.

Homed: All articles are homed on the relevant index page. For example, articles dealing with China are homed on the Greater China index page; articles on Asian economics in general are homed on Asian Economy. The fact that a summary of an article appears on an index page does not mean that the article is necessarily homed on that page.

Pixel: Internet ad dimensions are quoted in pixels. The classic banner ad is 468 x 60 pixels, which looks like this:

Impression: One impression is one view by a reader, also known as a “page view”. Asia Times Online generated about 3,638,000 page views in September 2004. An ad on Front Page would have had 635,262 impressions for that month.

CPM: Cost per thousand impressions. You decide how many impressions you want for your ad, and this (along with the size of the ad) determines its cost. The cost has nothing to do with whether your ad runs for one month or for six. Obviously, the more impressions you opt for, the more different readers will see your ad.